When:

Where:

May 4, 2016 at 2:00pm EST / 11:00am PST

This Page!

Learn From the Leaders:
Utilizing ABM to Drive Pipeline

Join us for our ABM Leaders Tour 2016

The ABM Leaders Tour is a forum where marketers like us have a venue to share and discuss their high performing strategies to drive demand. On May 18th, join the conversation with Jill Kaplan, Director of Marketing at Cisco, as she shares her philosophies and tactics on driving a scalable demand gen program for thousands of partners.

Event Features

Cisco’s Scalable Marketing Platform with Jill Kaplan: A deep dive into Cisco’s strategy and execution in building pipeline, their highly scalable marketing programs, and the importance of a data strategy to support execution in an account-based marketing model.
End-to-End ABM: A Proven Framework: Our CEO, Kevin Cunningham, and VP of Marketing, Jaime Romero, will discuss how predictive analytics and an integrated strategy can optimize your pipeline and boost revenue long-term. They’ll also outline the four fundamentals of a successful ABM framework to get you started.

Agenda:

8:30 AM: Breakfast & Registration
9:30 AM: Fireside Chat with Jill Kaplan
10:00 AM: Cisco's Scalable ABM Platform
11:15 AM: End-to-End ABM: A Proven Framework
12:00 PM: Lunch

Speakers:

Keynote Speaker:

Jill Kaplan

Marketing Director

Cisco Systems

Jill Kaplan currently leads the Americas Marketing Scalable Programs team responsible for creating demand and pipeline while also developing deeper customer relationships. She has been with Cisco since 2005 and her previous roles included Area Marketing Director for US Commercial South and leading the WebEx Field Marketing team.

Featured Speaker:

Kevin Cunningham

CEO and Co-Founder

MRP

Kevin founded MRP in 2002 with Jim Regan. After growing the company successfully in the American market for six years, Kevin was instrumental in establishing MRP’s presence in the European market, which led to reach in Europe, Middle East, Africa, and Russia. In addition to his role as CEO, Kevin serves on the board of Executive Management for First Derivatives and has a history of sales and consulting roles in companies now owned by Infor and Micros.

Featured Speaker:

Jaime Romero

VP, of Marketing

MRP

Jaime is currently Vice President of Marketing at MRP: the world’s largest ABM software and services company. Jaime is responsible for developing our global demand generation campaigns, executing client programs, as well as sales and revenue growth. Jaime has built and executed online and offline marketing strategies and worked across multiple industries and markets including trade shows and events, IT, finance tech, and local marketing.

Request Your Invitation
to the ABM Leaders Tour!

When: May 18, 2016 | 8:30 AM

Where: The Umstead Hotel

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Thank you for registering for the MRP Leaders Tour on May 18, 2016.

Check out our latest blogs:

Download our latest report:

Gartner, Predictive Analytics Are Transforming B2B Selling, Tad Travis & Todd Berkowitz, 15 May 2015

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We look forward to seeing you on May 18th, 2016 at 8:30AM EST!